About Abbie Winn Neumayer
Undergraduate Education
University of Miami — B.A. Marketing & Entrepreneurship, May 2026
My time at the University of Miami shaped the way I think about business, brands, and people. Studying Marketing and Entrepreneurship gave me a foundation that is equally analytical and creative — one that pushed me to understand not just how to reach an audience, but why certain ideas resonate and others don't. Spanish-fluent and with a graphic design background woven throughout my academic years, I developed a dual perspective that bridges strategic thinking with visual and cultural fluency. I graduated in May 2026 with a clear sense of the kind of marketer I want to be: one who leads with insight, communicates across cultures, and builds work that means something.
My Passions
Avant Chamber Ballet
AKPsi - Beta Pi Chapter
AKPsi - Beta Pi Chapter
During the 2019–2020 season I trained as a professional company apprentice with Avant Chamber Ballet, performing on stage and working daily with company dancers and artistic staff. This immersive year strengthened my discipline, adaptability, and artistry, qualities that continue to shape both my professional ambitions and personal growth.
AKPsi - Beta Pi Chapter
AKPsi - Beta Pi Chapter
AKPsi - Beta Pi Chapter
At the University of Miami’s Alpha Kappa Psi business fraternity, I strengthened leadership and professional skills through roles on the Internal Finance Committee and as Pledge Educator. Guiding new members and representing the chapter deepened my expertise in relationship building, communication, and organizational strategy.
Miami Motion Dance Team
AKPsi - Beta Pi Chapter
Miami Motion Dance Team
As a member of the University of Miami’s Miami Motion Dance Team, I performed and created original choreography for campus showcases and on campus events. This role blended artistry and collaboration, strengthening my creative direction, teamwork, and stage presence.
National Charity League
American Marketing Association
Miami Motion Dance Team
I have been an active member and current Sustainer of the National Charity League, West Lakes Chapter, where I led service initiatives and organized community events. As Vice President of Philanthropy and Vice President of Programs, I coordinated projects with organizations such as Ronald McDonald House, Starkey Hearing Foundation, and Angel Foundation Minnesota, strengthening my leadership and civic engagement.
American Marketing Association
American Marketing Association
American Marketing Association
As Social Director of the University of Miami’s American Marketing Association, I planned and executed social events while creating and managing media content and visuals. I also coordinated guest speakers and supported workshops, strengthening my leadership, graphic design skills, organizational, and problem-solving efficiency.
Fashion
American Marketing Association
American Marketing Association
My love for fashion began in childhood, inspired by watching my mom get creative with Halloween costumes, sew extra fabric onto jeans, and turn old denim into unique bags and shorts. I soon started sewing my own pieces and experimenting with textiles, a passion that has grown into a lifelong interest in design and style. Today I follow fashion weeks and emerging trends with the same creative curiosity, blending craftsmanship and innovation into my personal and professional outlook.
Luxury Marketing & Sustainable Fashion in Japan
Program Overview
Research & Sustainability Playbook
Research & Sustainability Playbook
Over the summer of 2025, I participated in an immersive, career-focused study abroad program in Japan. The curriculum combined on-site company visits, executive lectures, and hands-on projects to explore how luxury brands integrate sustainability with marketing strategy. This experience strengthened my global perspective and sharpened my
Over the summer of 2025, I participated in an immersive, career-focused study abroad program in Japan. The curriculum combined on-site company visits, executive lectures, and hands-on projects to explore how luxury brands integrate sustainability with marketing strategy. This experience strengthened my global perspective and sharpened my ability to craft innovative, revenue-driven brand campaigns.
Research & Sustainability Playbook
Research & Sustainability Playbook
Research & Sustainability Playbook
Through field research and market analysis, I developed a sustainability playbook that identified supply-chain risks, circular business opportunities, and data-driven marketing tactics. The findings translated environmental goals into actionable growth strategies tailored for luxury fashion. This capstone deliverable reflects both strateg
Through field research and market analysis, I developed a sustainability playbook that identified supply-chain risks, circular business opportunities, and data-driven marketing tactics. The findings translated environmental goals into actionable growth strategies tailored for luxury fashion. This capstone deliverable reflects both strategic marketing skill and a deep commitment to sustainable innovation.
Kyoto Immersion
Research & Sustainability Playbook
Kyoto Immersion
In Kyoto, I studied heritage craftsmanship and slow-fashion practices by visiting historic ateliers, textile studios, and concept boutiques. These encounters revealed how tradition, storytelling, and quality underpin luxury brand equity and deepened my appreciation for culture as a competitive advantage in global markets. Pictured above:
In Kyoto, I studied heritage craftsmanship and slow-fashion practices by visiting historic ateliers, textile studios, and concept boutiques. These encounters revealed how tradition, storytelling, and quality underpin luxury brand equity and deepened my appreciation for culture as a competitive advantage in global markets. Pictured above: me practicing Shibori, the traditional Japanese art of fabric dyeing that uses intricate twisting, binding, and folding techniques to create unique patterns.
Tokyo Immersion
Research & Sustainability Playbook
Kyoto Immersion
Tokyo offered a contrasting lens of cutting-edge retail and consumer trends, from avant-garde streetwear to global flagship experiences. I analyzed how fast-moving fashion districts leverage technology and design to shape customer engagement. Insights from Tokyo reinforced my ability to forecast trends and translate cultural momentum into marketing strategy.
